Don't overthink the text - or the pictures!

We often make so much work out of it that we send out posts too rarely. Most people do not read everything that is written every time, while some extra interested people read everything in one post up to several times. We are different, and attracted by different things. Maybe the contacts skip one post, but still see it the next time they're and scrolling?

On average, the contacts look at 3 posts per visit, some fewer and some many more, so your post lives much longer than just when publishing.

Post - Engage - Learn, and do it again 👋🏼

Regular, low-threshold posts beat less frequent and longer posts when we measure over time how many people enter and scroll through a feed over a period of time.

We recommend posting with notification at least once a month, but preferably once or three more! If something fun or important happens, you can just notify once more, even if it was recently notified. Otherwise, you can always post without notification, and they will see the post the next time they enter the feed.

Did you know that 73% of leads who state that they are still interested or that they may be, would like to receive a Knips post weekly?

Remember that we want to find and reach those who can be influenced among the list. Only by posting can Knips map who these are for you.

Look over the sharing text or start the post wisely

If we look beyond the regular sharing of low-threshold content, it is the sharing text - what is written in the e-mail or SMS that is sent out - that matters for the amount of clicks on to the post and feed. Customize this before publishing, or start posts in a way that invites you to click to see more:

"Watch video from...", "Updated photos from...", "Finally sales start!", are all good examples, but remember to vary and be yourself 😊

For the phase after the sales start, usually a third of the contacts still visit a newsfeed within a month! Imagine if so many people came to the showings and you had the opportunity to influence them at the same time?

Create response

Add a call to action-button such as Website link, Registration or ask a question to generate response to the post. If you ask a question, the answer is of course logged to the contact who answers. You can receive registration both in the form of a list or one-to-one.

When you refer to a vacant unit, you are welcome to link to the property selector or let them request a personal meeting for a viewing of just this unit.

There is always something to share!

It is easy to think that you have nothing new to share, so it can be useful to see yourself as a potential buyer. What would you appreciate knowing or experiencing? The view from the 5th floor, the size of the storage room, how to get to the bus station? Small insights into a possible new everyday life often have a big effect.

Have you started digging at the construction site? Are sales going well? Are there only a few units left? Share it! Or you can also always ask a question to create belonging 👐🏻

If you are filming indoors, film with the phone upright. This best reflects how a potential buyer will experience it.

If you have video zoom on your phone camera, feel free to use 0.5x when filming indoors and not filming people. This gives a more natural perspective, as our eyes see better and wider than a camera does.

Make sure the contacts knows what they are watching a film of. Feel free to explain in the video or use text in the post.